Estrategias de ventas en el Comercial Escobar de la ciudad de Vinces, durante el período 2023.

This case study focused on analyzing Comercial Escobar's sales strategy in the province of Vinces, with the aim of improving its competitiveness and market positioning. The analysis began by identifying the problem of falling sales due to the lack of innovative strategies and the growing compet...

• Hoofdauteur: Plaza Carranza, Germania Gisella (author)
• Formaat: bachelorThesis
• Gepubliceerd in: 2024
• Onderwerpen: Estrategias de ventas; Promociones; Descuentos; Fidelización; Digitalización; Comercio
• Online toegang: http://dspace.utb.edu.ec/handle/49000/18156