Análisis de la campaña comunicacional disruptiva en la tienda De Prati en el 2019

A case study is presented below that initially addresses Disruptive Communication Campaigns about their appearance and the objective for which this are implemented by companies. The research is developed around the De Prati department store, taking into consideration the campaigns published on its p...

• المؤلف الرئيسي: Espinoza Troya, Dayana Yulexi (author)
• التنسيق: bachelorThesis
• منشور في: 2020
• الموضوعات: Marketing; Publicidad; Campañas disruptivas
• الوصول للمادة أونلاين: http://dspace.utb.edu.ec/handle/49000/8806