INFLUENCERS, COMO ESTRATEGIA DE COMUNICACIÓN PARA POSICONAMIENTO DE LA MARCA
The present degree work focused on Influencers as a communication strategy for brand positioning. Same that was born with the need to know about the ideals that an Influencers provides when offering a service or product through the different social networks. In turn, in the theoretical framework, ea...
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| Hovedforfatter: | |
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| Format: | bachelorThesis |
| Udgivet: |
2022
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| Fag: | |
| Online adgang: | http://dspace.utb.edu.ec/handle/49000/13477 |
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