INFLUENCERS, COMO ESTRATEGIA DE COMUNICACIÓN PARA POSICONAMIENTO DE LA MARCA
The present degree work focused on Influencers as a communication strategy for brand positioning. Same that was born with the need to know about the ideals that an Influencers provides when offering a service or product through the different social networks. In turn, in the theoretical framework, ea...
Salvato in:
| Autore principale: | |
|---|---|
| Natura: | bachelorThesis |
| Pubblicazione: |
2022
|
| Soggetti: | |
| Accesso online: | http://dspace.utb.edu.ec/handle/49000/13477 |
| Tags: |
Aggiungi Tag
Nessun Tag, puoi essere il primo ad aggiungerne!!
|
Aggiungi Tag | Riassunto: | The present degree work focused on Influencers as a communication strategy for brand positioning. Same that was born with the need to know about the ideals that an Influencers provides when offering a service or product through the different social networks. In turn, in the theoretical framework, each of the terms treated throughout the investigation is exposed in detail. Same that has provided us with important information to obtain the results. It has recently been important to detail the importance of Influencers today, who since their arrival have helped each of the companies that have been linked. And for the completion of this work, a plan of communication strategies with Influencers was proposed as a communication strategy for the positioning of the brand. |
|---|