INFLUENCERS, COMO ESTRATEGIA DE COMUNICACIÓN PARA POSICONAMIENTO DE LA MARCA

The present degree work focused on Influencers as a communication strategy for brand positioning. Same that was born with the need to know about the ideals that an Influencers provides when offering a service or product through the different social networks. In turn, in the theoretical framework, ea...

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Hlavní autor: Alava Cevallos, Ana Cristina (author)
Médium: bachelorThesis
Vydáno: 2022
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On-line přístup:http://dspace.utb.edu.ec/handle/49000/13477
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