Estrategias de marketing de la plataforma shein y la confianza del consumidor en los productos que comercializa

This project aims to analyze SHEIN's digital marketing strategies, consumer perception of products, and their influence on purchasing decisions. Promotions, discounts, and the use of social media are studied as key tools. A descriptive and correlational field research is conducted under a non-e...

• Autor Principal: Moreira Herrera, Kely Naomi (author)
• Formato: bachelorThesis
• Publicado: 2025
• Subjects: Marketing digital; Shein; Estrategias de marketing; Confianza del consumidor
• Acceso en liña: http://dspace.utb.edu.ec/handle/49000/18222