Estrategias de marketing de la plataforma shein y la confianza del consumidor en los productos que comercializa

Estrategias de marketing de la plataforma shein y la confianza del consumidor en los productos que comercializa

This project aims to analyze SHEIN's digital marketing strategies, consumer perception of products, and their influence on purchasing decisions. Promotions, discounts, and the use of social media are studied as key tools. A descriptive and correlational field research is conducted under a non-e...

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Bibliographic Details
Main Author: Moreira Herrera, Kely Naomi (author)
Format: bachelorThesis
Published: 2025
Subjects:
Marketing digital
Shein
Estrategias de marketing
Confianza del consumidor
Online Access:http://dspace.utb.edu.ec/handle/49000/18222
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http://dspace.utb.edu.ec/handle/49000/18222

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