Estrategias comunicacionales de abreco en la ciudad de Babahoyo para el posicionamiento de la organización

Estrategias comunicacionales de abreco en la ciudad de Babahoyo para el posicionamiento de la organización

This research project aims to analyze the impact of ABRECO's communication strategies on brand positioning in local businesses in the city of Babahoyo. A mixed-methods approach was used, combining qualitative and quantitative techniques such as surveys, interviews, and direct observation. The o...

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Detaylı Bibliyografya
Yazar: Salas López, Ingrid Dayanelly (author)
Diğer Yazarlar: Santana Monteros, Jhonny Santiago (author)
Materyal Türü: bachelorThesis
Baskı/Yayın Bilgisi: 2025
Konular:
Estrategias comunicacionales
Posicionamiento
Organización
Imagen corporativa
Online Erişim:http://dspace.utb.edu.ec/handle/49000/18229
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Internet

http://dspace.utb.edu.ec/handle/49000/18229

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