Estudio y análisis de la estrategia publicitaria de la campaña Dove Legacy 2014
The present work deals with the advertising strategies employed in the Dove Legacy campaign in 2014. After an experiment executed to mothers and daughters, it results that women do not feel good about their physical appearance, generating serious self-esteem problems. In this project it is also poss...
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| Main Author: | |
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| Format: | bachelorThesis |
| Language: | spa |
| Published: |
2019
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| Subjects: | |
| Online Access: | http://dspace.utb.edu.ec/handle/49000/6198 |
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