Estudio y análisis de la estrategia publicitaria de la campaña Dove Legacy 2014

The present work deals with the advertising strategies employed in the Dove Legacy campaign in 2014. After an experiment executed to mothers and daughters, it results that women do not feel good about their physical appearance, generating serious self-esteem problems. In this project it is also poss...

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Bibliographic Details
Main Author: Sánchez Sánchez, Aggie Melissa (author)
Format: bachelorThesis
Language:spa
Published: 2019
Subjects:
Online Access:http://dspace.utb.edu.ec/handle/49000/6198
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