Estrategias de comercialización en la Empresa Pesquera Rojas de la ciudad de Machala Provincia de El Oro en época de pandemia covid-19

This research was carried out in the company "Pesquera Rojas" located in the Machala canton, dedicated to the large-scale production and commercialization of products related to the fishing sector with the highest quality standards that seek to fully satisfy the needs of the consumer. . Th...

• Autore principale: Urgiles Murillo, Dayse Priscilla (author)
• Natura: bachelorThesis
• Pubblicazione: 2021
• Soggetti: Mercado; Estrategias de comercialización; Covid-19; Marketing mix
• Accesso online: http://dspace.utb.edu.ec/handle/49000/9405