Estrategias de marketing en la Ferretería “Don Víctor” de la Parroquia Febres Cordero - Cantón Babahoyo - período 2022.

This case study is consolidated in a study referring to marketing strategies in the "Don Víctor" hardware store, of Febres Cordero town, from the 2022 term. As the main problem of this entity, the deficient application of marketing strategies is evident, whether to be traditional or digita...

• Auteur principal: Vera Ricaurte, Diana Carolina (author)
• Format: bachelorThesis
• Publié: 2023
• Sujets: Estrategias de marketing; Clientes; Satisfacción del cliente; Factores internos y externos; Productos
• Accès en ligne: http://dspace.utb.edu.ec/handle/49000/14748