Estrategias de marketing en la Casa de la Cultura Benjamín Carrión núcleo de Los Ríos periodo 2023.

This case study analyzes the marketing strategies of the Benjamín Carrión House of Culture. The research identifies key issues hindering the institution’s success, including lack of visibility and recognition, communication and promotion issues, and limitations in the use of modern marketing tools....

• Main Author: Gavilánez Loor, Lady Mercedes (author)
• Format: bachelorThesis
• Published: 2024
• Subjects: Marketing; Metodos; Estrategias; Institución; Posicionamiento; Limitaciones; Visibilidad; Cultura
• Online Access: http://dspace.utb.edu.ec/handle/49000/17353