Estrategias de marketing en la Casa de la Cultura Benjamín Carrión núcleo de Los Ríos periodo 2023.
This case study analyzes the marketing strategies of the Benjamín Carrión House of Culture. The research identifies key issues hindering the institution’s success, including lack of visibility and recognition, communication and promotion issues, and limitations in the use of modern marketing tools....
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| Format: | bachelorThesis |
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2024
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| Online pristup: | http://dspace.utb.edu.ec/handle/49000/17353 |
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Dodaj oznaku | Sažetak: | This case study analyzes the marketing strategies of the Benjamín Carrión House of Culture. The research identifies key issues hindering the institution’s success, including lack of visibility and recognition, communication and promotion issues, and limitations in the use of modern marketing tools. Through the theoretical framework, key concepts are supported that must be analyzed to create innovative and effective strategies to improve the positioning and reach of the institution. In the Methodological framework, the methods, instruments, techniques and formulas that are applied are identified, and the various realities in question are presented to the citizens, staff and an interview with the director who shows us a concise overview of the existing problems. The results of this study can serve as a model for other cultural institutions facing similar challenges. |
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