Plan de marketing para mejorar el posicionamiento competitivo de la empresa visualNET en el cantón Simón Bolívar durante 2024, mediante estrategias para captar y fidelizar clientes.

The main objective of this research project is to improve the competitive positioning of VisualNET, a company located in the Simón Bolívar canton, through the implementation of digital marketing strategies and loyalty programs. The identified problem is the lack of digital visibility and the need to...

Ausführliche Beschreibung

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Bibliographische Detailangaben
1. Verfasser: Santos Pita, Ramon Héctor (author)
Format: bachelorThesis
Veröffentlicht: 2025
Schlagworte:
Online Zugang:http://dspace.utb.edu.ec/handle/49000/17778
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