Plan de marketing para mejorar el posicionamiento competitivo de la empresa visualNET en el cantón Simón Bolívar durante 2024, mediante estrategias para captar y fidelizar clientes.

The main objective of this research project is to improve the competitive positioning of VisualNET, a company located in the Simón Bolívar canton, through the implementation of digital marketing strategies and loyalty programs. The identified problem is the lack of digital visibility and the need to...

• Glavni avtor: Santos Pita, Ramon Héctor (author)
• Format: bachelorThesis
• Izdano: 2025
• Teme: Marketing digital; Fidelización; Posicionamiento competitivo; SEO; Satisfacción del cliente; Ingeniería Comercial
• Online dostop: http://dspace.utb.edu.ec/handle/49000/17778