Plan de marketing para mejorar el posicionamiento competitivo de la empresa visualNET en el cantón Simón Bolívar durante 2024, mediante estrategias para captar y fidelizar clientes.
The main objective of this research project is to improve the competitive positioning of VisualNET, a company located in the Simón Bolívar canton, through the implementation of digital marketing strategies and loyalty programs. The identified problem is the lack of digital visibility and the need to...
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| Natura: | bachelorThesis |
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2025
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| Accesso online: | http://dspace.utb.edu.ec/handle/49000/17778 |
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