Plan de marketing para mejorar el posicionamiento competitivo de la empresa visualNET en el cantón Simón Bolívar durante 2024, mediante estrategias para captar y fidelizar clientes.

The main objective of this research project is to improve the competitive positioning of VisualNET, a company located in the Simón Bolívar canton, through the implementation of digital marketing strategies and loyalty programs. The identified problem is the lack of digital visibility and the need to...

• Autor principal: Santos Pita, Ramon Héctor (author)
• Formato: bachelorThesis
• Publicado em: 2025
• Assuntos: Marketing digital; Fidelización; Posicionamiento competitivo; SEO; Satisfacción del cliente; Ingeniería Comercial
• Acesso em linha: http://dspace.utb.edu.ec/handle/49000/17778