Diagnóstico de las necesidades y desafíos del marketing digital en los emprendimientos turísticos en el Cantón Babahoyo

Diagnóstico de las necesidades y desafíos del marketing digital en los emprendimientos turísticos en el Cantón Babahoyo

The overall objective of this research is to analyze the needs and challenges of digital marketing in tourism enterprises in the Babahoyo canton, in order to improve their competitiveness. In the new digital era, digital marketing has become an indispensable tool for tourism businesses in Babahoyo,...

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Bibliographic Details
Main Author: Herrera Monserrate, Lilian Maholy (author)
Other Authors: Rivera Valle, Karolyn Mylec (author)
Format: bachelorThesis
Published: 2025
Subjects:
Marketing digital
Estrategias digitales
Emprendimientos
Crecimiento económico
Online Access:http://dspace.utb.edu.ec/handle/49000/18564
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http://dspace.utb.edu.ec/handle/49000/18564

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