Influencia de los influencers en las decisiones de compra de consumidores, estudio de la publicidad nativa en plataformas digitales

Influencia de los influencers en las decisiones de compra de consumidores, estudio de la publicidad nativa en plataformas digitales

This project analyzed the influence of digital leaders in the purchase acquisitions of acquirers through the study of native advertising on digital platforms, using qualitative and quantitative methods, surveys and interviews with the audience and digital marketing experts were conducted to assess h...

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Bibliographic Details
Main Author: Jurado Coloma, Nayely Johana (author)
Other Authors: Vera Bustamante, Dayarianni Salomé (author)
Format: bachelorThesis
Published: 2025
Subjects:
Publicidad nativa
Decisiones de compra
Influencers
Plataforma digital
Online Access:http://dspace.utb.edu.ec/handle/49000/18215
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http://dspace.utb.edu.ec/handle/49000/18215

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