Evolución en los medios de comunicación tradicionales a espacios interactivos digitales

The present case study wishes to analyze the evolution of the traditional communication medium "Radio Libre" to a digital interactive space, due to the need to adapt to the new mass information consumption market. Through the investigation of essential parameters of the new programming of the media in addition to the opinion of the listeners. The Radio Libre station, like other traditional media, had to migrate its activities to social networks and other web pages to spread the news and stay at the forefront of the digital age. Offering information in real time efficiently and quickly to Babahoyenses and other users of its platform. The methodology applied in this research was qualitative, where an interview was conducted with a radio employee as well as several users or listeners of Radio Libre, in order to analyze the acceptance of the new digital radio model. The types of research is descriptive and bibliographic that helped to describe the changes that the migration of the communication medium has had.

• Egile nagusia: Rizzo Rivera, Karen Alexandra (author)
• Formatua: bachelorThesis
• Argitaratua: 2023
• Gaiak: Medios de comunicación; Espacios interactivos digitales; Radio; Opinión ciudadana
• Sarrera elektronikoa: http://dspace.utb.edu.ec/handle/49000/14457