Plan de marketing digital de la empresa ‘’Sonimag’’ de la ciudad de Babahoyo, periodo 2022

This case study called Digital Marketing Plan of the company ''Sonimag'' of the city of Babahoyo, was developed for the analysis of the situation of the company ''Sonimag'' regarding the implementation of a Digital Marketing Plan as a guide of strategic actions for the improvement of service and market position during the period 2022. The process of elaboration of this document employed research tools such as the qualitative and quantitative method, in addition to techniques and instruments such as questionnaires for surveys and question guides, the same were adequately complemented to detect the current situation of the company. The market, customers, especially marketing, have evolved along with technology, for many the internet has caused a revolution in the way of doing business. Currently, organizations seek to include technology because of all the advantages that its use brings with it. The company ''Sonimag'' must participate and have multichannel that allows the consumer to interact more with the organization, that is why we sought to perform an analysis of all aspects that should be taken into account for the company to implement an appropriate Digital Marketing Plan, to provide better service, increase its reach, improve its position in the market and have satisfied customers. Digital Marketing strategies are proposed so that the company can use them at its disposal and benefit from them.

• المؤلف الرئيسي: Conforme Wong, Erick Francisco (author)
• التنسيق: bachelorThesis
• منشور في: 2023
• الموضوعات: Marketing; Plan de Marketing Digital; Estrategias; Gestión Administrativa; Satisfacción al cliente
• الوصول للمادة أونلاين: http://dspace.utb.edu.ec/handle/49000/13698