Análisis de la publicidad “El mejor día” de la marca nike

This case study focuses on the analysis of Nike's advertising campaign titled "The Best Day" with the aim of understanding its reception and influence, particularly among individuals with special needs. The campaign promotes inclusion and equality, emphasizing that everyone, regardles...

• Hoofdauteur: Tigrero Roman, Alexis Daniel (author)
• Formaat: bachelorThesis
• Gepubliceerd in: 2023
• Onderwerpen: Inclusión; Publicidad inclusiva; Capacidades especiales; Grupos vulnerables
• Online toegang: http://dspace.utb.edu.ec/handle/49000/15068