Estrategias competitivas en el Gimnasio Impetu de la ciudad de Babahoyo periodo 2024.

Impetu Gym, located in Babahoyo, holds a competitive position due to its quality-price ratio, strategic location, and variety of equipment. However, it faces challenges related to competition, service diversification, and the implementation of innovative marketing strategies. Users highlight the nee...

• Main Author: Aragundi Tapia, Israel Ricardo (author)
• Format: bachelorThesis
• Published: 2025
• Subjects: Competitividad; Diversificación de servicios; Relación calidad-precio; Marketing digital; Fidelización de clientes; Aplicación móvil; Innovación tecnológica; Comercio
• Online Access: http://dspace.utb.edu.ec/handle/49000/17792