Estrategias competitivas en el Gimnasio Impetu de la ciudad de Babahoyo periodo 2024.

Impetu Gym, located in Babahoyo, holds a competitive position due to its quality-price ratio, strategic location, and variety of equipment. However, it faces challenges related to competition, service diversification, and the implementation of innovative marketing strategies. Users highlight the need for group classes, nutritional counseling, personalized programs, and attractive discounts. There is a clear preference for digital channels and a strong demand for a mobile application to optimize interaction and services. Current strategies, such as student promotions and referral programs, have been effective but need reinforcement. Investment in technology and modern equipment is essential to meet expectations and ensure sustainable growth.

• Päätekijä: Aragundi Tapia, Israel Ricardo (author)
• Aineistotyyppi: bachelorThesis
• Julkaistu: 2025
• Aiheet: Competitividad; Diversificación de servicios; Relación calidad-precio; Marketing digital; Fidelización de clientes; Aplicación móvil; Innovación tecnológica; Comercio
• Linkit: http://dspace.utb.edu.ec/handle/49000/17792