Estrategias de marketing en la plataforma tiktok caso MC Donald’s Ecuador

The objective of this research project is to determine the strategies that companies use within digital marketing on the TIKTOK platform, as a specific case by the McDonald's fast food company in Ecuador. To carry out its development, techniques such as the interview, survey and observation fil...

• מחבר ראשי: Escudero Ceron, Renny Frank (author)
• פורמט: bachelorThesis
• יצא לאור: 2021
• נושאים: Estrategias; Marketing; TIKTOK; Mc Donald’s
• גישה מקוונת: http://dspace.utb.edu.ec/handle/49000/10948