Estrategias de marketing en la plataforma tiktok caso MC Donald’s Ecuador
The objective of this research project is to determine the strategies that companies use within digital marketing on the TIKTOK platform, as a specific case by the McDonald's fast food company in Ecuador. To carry out its development, techniques such as the interview, survey and observation fil...
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| Format: | bachelorThesis |
| Izdano: |
2021
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| Online dostop: | http://dspace.utb.edu.ec/handle/49000/10948 |
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Označite | Izvleček: | The objective of this research project is to determine the strategies that companies use within digital marketing on the TIKTOK platform, as a specific case by the McDonald's fast food company in Ecuador. To carry out its development, techniques such as the interview, survey and observation files were used, in which the results of knowing how this company manages to persuade its clients through this platform with visual content that are of their complete interest were achieved. The current case study will investigate the various methods that this company uses to reach the customer-consumer in a suitable way within this social network based on the language, content and audiovisual material that the user wishes to view. Mc Donald's, being one of the largest international fast food service companies based in Ecuador, seeks through its local user to associate with public figures or influencers of a youthful nature as a strategy to reach a young audience and receive the attention that they deserve within their establishments. Therefore, with the understanding of this project, its techniques used and the execution of the new advertising strategies by Mc Donald’s Ecuador, positive results will be obtained within the TIKTOK platform and greater reception in its establishments nationwide. |
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