Estrategias de marketing digital en El Minimarket Joha de la ciudad de Babahoyo, periodo 2022.

The present case study was carried out in the city of Babahoyo in the Joha Minimarket dedicated to the sale of essential products. To develop this research it was decided to analyze the current situation of this venture. During the analysis of this research work, it was determined that this minimark...

• Autor Principal: Contreras Barreno, Lexy Victoria (author)
• Formato: bachelorThesis
• Publicado: 2023
• Subjects: Marketing, marketing digital; Marketing mix; Clientes; Ventas; Atención al cliente; Estrategias de marketing; Medios digitales; Estrategia comercial
• Acceso en liña: http://dspace.utb.edu.ec/handle/49000/14817