Estrategias de marketing digital en El Minimarket Joha de la ciudad de Babahoyo, periodo 2022.
The present case study was carried out in the city of Babahoyo in the Joha Minimarket dedicated to the sale of essential products. To develop this research it was decided to analyze the current situation of this venture. During the analysis of this research work, it was determined that this minimark...
שמור ב:
| מחבר ראשי: | |
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| פורמט: | bachelorThesis |
| יצא לאור: |
2023
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| נושאים: | |
| גישה מקוונת: | http://dspace.utb.edu.ec/handle/49000/14817 |
| תגים: |
הוספת תג
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הוספת תג | _version_ | 1863483744824852480 |
|---|---|
| author | Contreras Barreno, Lexy Victoria |
| author_facet | Contreras Barreno, Lexy Victoria |
| author_role | author |
| collection | Repositorio Universidad Técnica de Babahoyo |
| dc.contributor.none.fl_str_mv | Sandoya Valero, Elsy Carlota |
| dc.creator.none.fl_str_mv | Contreras Barreno, Lexy Victoria |
| dc.date.none.fl_str_mv | 2023-10-26T20:30:57Z 2023-10-26T20:30:57Z 2023 |
| dc.format.none.fl_str_mv | 34 p. application/pdf |
| dc.identifier.none.fl_str_mv | http://dspace.utb.edu.ec/handle/49000/14817 |
| dc.language.none.fl_str_mv | es |
| dc.publisher.none.fl_str_mv | Babahoyo: UTB-FAFI. 2023 |
| dc.rights.none.fl_str_mv | Atribución-NoComercial-SinDerivadas 3.0 Ecuador http://creativecommons.org/licenses/by-nc-nd/3.0/ec/ info:eu-repo/semantics/openAccess |
| dc.source.none.fl_str_mv | reponame:Repositorio Universidad Técnica de Babahoyo instname:Universidad Técnica de Babahoyo instacron:UTB |
| dc.subject.none.fl_str_mv | Marketing, marketing digital Marketing mix Clientes Ventas Atención al cliente Estrategias de marketing Medios digitales Estrategia comercial |
| dc.title.none.fl_str_mv | Estrategias de marketing digital en El Minimarket Joha de la ciudad de Babahoyo, periodo 2022. |
| dc.type.none.fl_str_mv | info:eu-repo/semantics/publishedVersion info:eu-repo/semantics/bachelorThesis |
| description | The present case study was carried out in the city of Babahoyo in the Joha Minimarket dedicated to the sale of essential products. To develop this research it was decided to analyze the current situation of this venture. During the analysis of this research work, it was determined that this minimarket does not have a digital marketing strategy plan, since it is very necessary and which is considered very important for local positioning in the city of Babahoyo. For this research, an interview was conducted with the owner of the establishment where it was discovered that he has problems when promoting his minimarket and publicizing the products he offers due to the lack of knowledge in the marketing area, which makes it difficult to increase sales in the establishment. |
| eu_rights_str_mv | openAccess |
| format | bachelorThesis |
| id | UTB_bd9c606e83234766862fbc978a77f576 |
| instacron_str | UTB |
| institution | UTB |
| instname_str | Universidad Técnica de Babahoyo |
| language_invalid_str_mv | es |
| network_acronym_str | UTB |
| network_name_str | Repositorio Universidad Técnica de Babahoyo |
| oai_identifier_str | oai:dspace.utb.edu.ec:49000/14817 |
| publishDate | 2023 |
| publisher.none.fl_str_mv | Babahoyo: UTB-FAFI. 2023 |
| reponame_str | Repositorio Universidad Técnica de Babahoyo |
| repository.mail.fl_str_mv | . |
| repository.name.fl_str_mv | Repositorio Universidad Técnica de Babahoyo - Universidad Técnica de Babahoyo |
| repository_id_str | 0 |
| rights_invalid_str_mv | Atribución-NoComercial-SinDerivadas 3.0 Ecuador http://creativecommons.org/licenses/by-nc-nd/3.0/ec/ |
| spelling | Estrategias de marketing digital en El Minimarket Joha de la ciudad de Babahoyo, periodo 2022.Contreras Barreno, Lexy VictoriaMarketing, marketing digitalMarketing mixClientesVentasAtención al clienteEstrategias de marketingMedios digitalesEstrategia comercialThe present case study was carried out in the city of Babahoyo in the Joha Minimarket dedicated to the sale of essential products. To develop this research it was decided to analyze the current situation of this venture. During the analysis of this research work, it was determined that this minimarket does not have a digital marketing strategy plan, since it is very necessary and which is considered very important for local positioning in the city of Babahoyo. For this research, an interview was conducted with the owner of the establishment where it was discovered that he has problems when promoting his minimarket and publicizing the products he offers due to the lack of knowledge in the marketing area, which makes it difficult to increase sales in the establishment.The present case study was carried out in the city of Babahoyo in the Joha Minimarket dedicated to the sale of essential products. To develop this research it was decided to analyze the current situation of this venture. During the analysis of this research work, it was determined that this minimarket does not have a digital marketing strategy plan, since it is very necessary and which is considered very important for local positioning in the city of Babahoyo. For this research, an interview was conducted with the owner of the establishment where it was discovered that he has problems when promoting his minimarket and publicizing the products he offers due to the lack of knowledge in the marketing area, which makes it difficult to increase sales in the establishment.El presente estudio de caso se lo realizó en la ciudad de Babahoyo en el Minimarket Joha dedicado a la venta de productos de primera necesidad, para desarrollar esta investigación se decidió analizar la situación actual de este emprendimiento. Durante el análisis de este trabajo de investigación se determinó que este minimarket no cuenta con un plan de estrategias de marketing digital, ya que es muy necesario y el cual se considera muy importante para el posicionamiento local en la ciudad de Babahoyo. Para esta investigación se realizó una entrevista al dueño del establecimiento donde se pudo conocer que presenta inconvenientes al momento de promocionar su minimarket y dar a conocer los productos que ofrece por la falta de conocimientos en el área de marketing, lo cual dificulta incrementar las ventas en el establecimientoBabahoyo: UTB-FAFI. 2023Sandoya Valero, Elsy Carlota2023-10-26T20:30:57Z2023-10-26T20:30:57Z2023info:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/bachelorThesis34 p.application/pdfhttp://dspace.utb.edu.ec/handle/49000/14817esAtribución-NoComercial-SinDerivadas 3.0 Ecuadorhttp://creativecommons.org/licenses/by-nc-nd/3.0/ec/info:eu-repo/semantics/openAccessreponame:Repositorio Universidad Técnica de Babahoyoinstname:Universidad Técnica de Babahoyoinstacron:UTB2023-10-28T03:57:38Zoai:dspace.utb.edu.ec:49000/14817Institucionalhttp://dspace.utb.edu.ec/Universidad públicahttps://utb.edu.ec/http://dspace.utb.edu.ec/oai.Ecuador...opendoar:02026-04-25T22:22:19.418846Repositorio Universidad Técnica de Babahoyo - Universidad Técnica de Babahoyotrue |
| spellingShingle | Estrategias de marketing digital en El Minimarket Joha de la ciudad de Babahoyo, periodo 2022. Contreras Barreno, Lexy Victoria Marketing, marketing digital Marketing mix Clientes Ventas Atención al cliente Estrategias de marketing Medios digitales Estrategia comercial |
| status_str | publishedVersion |
| title | Estrategias de marketing digital en El Minimarket Joha de la ciudad de Babahoyo, periodo 2022. |
| title_full | Estrategias de marketing digital en El Minimarket Joha de la ciudad de Babahoyo, periodo 2022. |
| title_fullStr | Estrategias de marketing digital en El Minimarket Joha de la ciudad de Babahoyo, periodo 2022. |
| title_full_unstemmed | Estrategias de marketing digital en El Minimarket Joha de la ciudad de Babahoyo, periodo 2022. |
| title_short | Estrategias de marketing digital en El Minimarket Joha de la ciudad de Babahoyo, periodo 2022. |
| title_sort | Estrategias de marketing digital en El Minimarket Joha de la ciudad de Babahoyo, periodo 2022. |
| topic | Marketing, marketing digital Marketing mix Clientes Ventas Atención al cliente Estrategias de marketing Medios digitales Estrategia comercial |
| url | http://dspace.utb.edu.ec/handle/49000/14817 |