Diagnóstico de las necesidades y desafíos del marketing digital en los emprendimientos turísticos del cantón Vinces

A comprehensive study was conducted to analyze the needs and challenges of digital marketing in tourism ventures to recommend innovative strategies. Unsubscribed digital methods impede competitiveness and industry growth among the most common use of digital tools. Ability to capture the attention of...

• Autor principal: Cedeño Guerrero, Meyling Nayeli (author)
• Otros Autores: Suarez Villafuerte, Anthony Joel (author)
• Formato: bachelorThesis
• Publicado: 2025
• Materias: Emprendimientos turísticos; Estrategias digitales; Marketing digital redes sociales; Visibilidad
• Acceso en línea: http://dspace.utb.edu.ec/handle/49000/18558