Plan estratégico comunicacional y la promoción de los atractivos turísticos y sociales de la Parroquia Balzapamba

The case study is based on the context of the parroquia Balzapamba belonging to the San Miguel canton, Bolívar province in relation to the economic activity of tourism. The need to improve tourism and social promotion actions was established based on the existing potential in relation to the large n...

• المؤلف الرئيسي: Chillo Rea, Adriana Estefanía (author)
• التنسيق: bachelorThesis
• منشور في: 2022
• الموضوعات: FODA; Plan estratégico; Promoción turística; Promoción social
• الوصول للمادة أونلاين: http://dspace.utb.edu.ec/handle/49000/11797