Análisis de los instrumentos comunicacionales, de posicionamiento y gestión de marca del GAD de Babahoyo

Análisis de los instrumentos comunicacionales, de posicionamiento y gestión de marca del GAD de Babahoyo

The present work presents the analysis of the communicational instruments of brand positioning and management in the Municipal Decentralized Autonomous Government (GAD) of the Babahoyo canton. Being the place to analyze the types of tools used inside and outside the communication department in brand...

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Bibliographic Details
Main Author: Lema Quinatoa, Nancy Rocio (author)
Format: bachelorThesis
Language:spa
Published: 2020
Subjects:
Instrumentos comunicacionales
Posicionamiento
Gestión marca
Online Access:http://dspace.utb.edu.ec/handle/49000/7442
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Internet

http://dspace.utb.edu.ec/handle/49000/7442

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