Análisis de los instrumentos comunicacionales, de posicionamiento y gestión de marca del GAD de Babahoyo
The present work presents the analysis of the communicational instruments of brand positioning and management in the Municipal Decentralized Autonomous Government (GAD) of the Babahoyo canton. Being the place to analyze the types of tools used inside and outside the communication department in brand...
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| Autor principal: | |
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| Formato: | bachelorThesis |
| Idioma: | spa |
| Publicado em: |
2020
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| Assuntos: | |
| Acesso em linha: | http://dspace.utb.edu.ec/handle/49000/7442 |
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