Estrategia de marketing en la librería y papelería Continental

The subject of this work focuses on Marketing strategies for the Continental bookstore and stationery, a micro-business created a little over 20 years ago, and which is located in the center of the city of Ventanas. In this sense, it presents as a general objective the "Determine marketing stra...

• Glavni avtor: Gordillo Veliz, Nadia Silvana (author)
• Format: bachelorThesis
• Izdano: 2020
• Teme: Marketing; estrategias de marketing; Ventas; competitividad; mercado
• Online dostop: http://dspace.utb.edu.ec/handle/49000/7553