Estrategia de innovación empresarial en el Comercial Variedades de la ciudad de Babahoyo en el periodo 2024.

Business innovation contributes to survival and competitiveness in the local, regional, national and international market. The Variety Commercial of the city of Babahoyo is aware of this reality and has established product innovation, service innovation and sustainable innovation, to optimize busine...

• Autor Principal: Rodríguez Chichande, Ezequiel Alexander (author)
• Formato: bachelorThesis
• Publicado: 2025
• Subjects: Innovación empresarial; Clima laboral; Fidelización de cliente; Comercio
• Acceso en liña: http://dspace.utb.edu.ec/handle/49000/18172