Análisis de percepción en la comunidad universitaria de la denotación y connotación del logo de la Universidad Técnica de Babahoyo

The logo of an educational institution plays a significant role in the construction of its identity and the way it is perceived both internally and externally. The Technical University of Babahoyo (UTB) is a higher education institution that has a logo that has been part of its institutional image f...

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Bibliographic Details
Main Author: Colcha Soto, Carmen (author)
Format: bachelorThesis
Published: 2023
Subjects:
Online Access:http://dspace.utb.edu.ec/handle/49000/14917
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