Niveles de ventas en la Librería Continental de la ciudad de Ventanas

The present case study was carried out at the Continental Library of the City of Windows, which shows various problems faced by said bookstore. The main problem is that sales levels have decreased due to the lack of marketing strategies, the limited space that the bookstore has, the lack of promotio...

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Detalles Bibliográficos
Autor principal: Reyes Gurumendi, Daysi Yelena (author)
Formato: bachelorThesis
Publicado: 2020
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Acceso en línea:http://dspace.utb.edu.ec/handle/49000/7598
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