CRM (Customer Relationship Management) y su efecto en la gestión de servicio al cliente de la Empresa “CRAFIKLES S.A.” de la Ciudad de Guayaquil.

The company “CRAFIKLES S.A” which is located in Guayaquil and specialized in the production of cosmetics faced major problems in customer service management due to the lack of an effective system to organize and keep track of interactions with users. Such dispersed information and delayed response t...

• Autor principal: Bajaña Mondragón, Shirley Michelle (author)
• Formato: bachelorThesis
• Publicado: 2024
• Materias: CRM (Customer Relationship Management); Gestión de relaciones con clientes; Gestión del servicio al cliente; Innovación tecnológica; Eficiencia operativa; Competitividad empresarial
• Acceso en línea: http://dspace.utb.edu.ec/handle/49000/17081