CRM (Customer Relationship Management) y su efecto en la gestión de servicio al cliente de la Empresa “CRAFIKLES S.A.” de la Ciudad de Guayaquil.

CRM (Customer Relationship Management) y su efecto en la gestión de servicio al cliente de la Empresa “CRAFIKLES S.A.” de la Ciudad de Guayaquil.

The company “CRAFIKLES S.A” which is located in Guayaquil and specialized in the production of cosmetics faced major problems in customer service management due to the lack of an effective system to organize and keep track of interactions with users. Such dispersed information and delayed response t...

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Bibliographic Details
Main Author: Bajaña Mondragón, Shirley Michelle (author)
Format: bachelorThesis
Published: 2024
Subjects:
CRM (Customer Relationship Management)
Gestión de relaciones con clientes
Gestión del servicio al cliente
Innovación tecnológica
Eficiencia operativa
Competitividad empresarial
Online Access:http://dspace.utb.edu.ec/handle/49000/17081
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