Merchandising en la Comercializadora “MEGA PROPRINEC”

This research is based on the analysis of the application of Merchandising techniques in the marketing company MEGA PROPRINEC because an extensive problematic situation is observed due to an inadequate distribution of the products on the hangers, inappropriate management of stock management, lack of...

• Glavni avtor: Campos Salvatierra, Lolifer Carolina (author)
• Format: bachelorThesis
• Izdano: 2020
• Teme: Merchandising; punto de venta; satisfacción del cliente; Ventas; estrategias de marketing
• Online dostop: http://dspace.utb.edu.ec/handle/49000/7523