Estrategias publicitarias y su impacto en los niveles de ventas de la empresa proveedora de internet Teleconstrucsa S.A. de la ciudad de Babahoyo en el periodo 2023.

Estrategias publicitarias y su impacto en los niveles de ventas de la empresa proveedora de internet Teleconstrucsa S.A. de la ciudad de Babahoyo en el periodo 2023.

The study addresses the impact of advertising strategies on the sales levels of the company Teleconstrucsa S.A. in Babahoyo during 2023. The investigation begins by recognizing the challenge that the company faces due to a significant decrease in sales, and focuses on evaluating how advertising stra...

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Bibliographic Details
Main Author: Gavilánez Sánchez, Leinny Adriana (author)
Format: bachelorThesis
Published: 2024
Subjects:
Estrategias publicitarias
Ventas
Marketing digital
Segmentación de mercado
Retorno de inversión (ROI)
Online Access:http://dspace.utb.edu.ec/handle/49000/17100
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http://dspace.utb.edu.ec/handle/49000/17100

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