Estrategias publicitarias y su impacto en los niveles de ventas de la empresa proveedora de internet Teleconstrucsa S.A. de la ciudad de Babahoyo en el periodo 2023.

The study addresses the impact of advertising strategies on the sales levels of the company Teleconstrucsa S.A. in Babahoyo during 2023. The investigation begins by recognizing the challenge that the company faces due to a significant decrease in sales, and focuses on evaluating how advertising strategies can influence their recovery. The general objective is to analyze the influence of advertising strategies on the sales levels of Teleconstrucsa S.A. in the city of Babahoyo during 2023. A quantitative approach was used, using customer surveys and interviews with the marketing team to collect data on the perceptions and effectiveness of advertising campaigns. The results were analyzed using statistical methods, correlating advertising strategies with variations in sales levels. The analysis revealed that advertising campaigns, especially on social networks, have a significant positive impact on sales, although areas for improvement were identified in market segmentation and advertising content. Advertising strategies directly influence the sales of Teleconstrucsa S.A., highlighting the importance of optimizing campaigns on social networks to improve effectiveness and return on investment.

• Main Author: Gavilánez Sánchez, Leinny Adriana (author)
• Format: bachelorThesis
• Published: 2024
• Subjects: Estrategias publicitarias; Ventas; Marketing digital; Segmentación de mercado; Retorno de inversión (ROI)
• Online Access: http://dspace.utb.edu.ec/handle/49000/17100