Publicidad TTL y la preferencia de los anunciantes del medio digital el Vocero

This case study called "TTL advertising and the preference of advertisers of the digital medium "El Vocero", is carried out with the objective of determining the factors that affect the preference of advertisers for TTL advertising to highlight all those causes and effects that arise...

• Главный автор: Lema Mayorga, Leidy Jescenia (author)
• Формат: bachelorThesis
• Опубликовано: 2022
• Предметы: Publicidad; Anunciantes; Persuasión; Medios digitales
• Online-ссылка: http://dspace.utb.edu.ec/handle/49000/11801