Publicidad TTL y la preferencia de los anunciantes del medio digital el Vocero

This case study called "TTL advertising and the preference of advertisers of the digital medium "El Vocero", is carried out with the objective of determining the factors that affect the preference of advertisers for TTL advertising to highlight all those causes and effects that arise from the identification of processes that are developed, to generate advertisements through the digital medium from the basic elements of communication, which will allow the company to solve existing problems and continuously improve to be considered a benchmark in the digital telecommunications market. The research is developed from the analytical and bibliographic methods that are carried out from the information collection tools interview applied to the administrator of the digital medium "El Vocero", while the survey consists of two questionnaires, one carried out 20 advertisers who prefer this medium and another to a sample of 381 people who correspond to the followers or consumers of advertising through social networks. The same ones that allowed to obtain as a result that the administrators and designers of the advertising content carry out the design of the advertisements in the same way, without considering what the objectives are to promote their products, they simply identify to which sector it belongs to determine the price, furthermore, it is impossible for them to define what a TTL advertisement is, what are the procedures that must be carried out and how to execute them.

• 1. Verfasser: Lema Mayorga, Leidy Jescenia (author)
• Format: bachelorThesis
• Veröffentlicht: 2022
• Schlagworte: Publicidad; Anunciantes; Persuasión; Medios digitales
• Online Zugang: http://dspace.utb.edu.ec/handle/49000/11801