Análisis comunicacional de campañas de marketing entorno a la pandemia en marcas como Nike, Coca-Cola, y Mercedes- Benz
The next project will deal with the communication strategy of marketing campaigns around the pandemic in brands such as Nike, Coca-Cola and Mercedes Benz. These companies used content for their consumers, in such a way that they transmitted an encouraging message to raise awareness and the importanc...
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| Format: | bachelorThesis |
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2020
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| Accés en línia: | http://dspace.utb.edu.ec/handle/49000/8829 |
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