ESTRATEGIAS DE GESTIÓN DE COMUNIDADES EN LA CONSTRUCCIÓN DE MARCA Y LA PARTICIPACIÓN DEL USUARIO EN PLATAFORMAS DIGITALES
This research deals with community management in brand building and user participation in current digital platforms, where the importance of establishing adequate communication with the target market to increase business competitiveness is highlighted. In addition, the study highlights the benefits...
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| Format: | bachelorThesis |
| Published: |
2024
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| Online Access: | http://dspace.utb.edu.ec/handle/49000/15902 |
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