Posicionamiento en el mercado del almacén de ropa promociones Wendy de la ciudad de Babahoyo.

This case study was carried out in a Promociones Wendy clothing store in the city of Babahoyo, with the aim of evaluating market positioning through the study of internal and external situations, for customer loyalty. The methodology used was based on the qualitative method, survey and interview tec...

• Auteur principal: Casquete Mosquera, Katherine Juliana (author)
• Format: bachelorThesis
• Publié: 2022
• Sujets: Posicionamiento de mercado; Marketing; Ventaja competitiva; Crecimiento empresarial
• Accès en ligne: http://dspace.utb.edu.ec/handle/49000/12973