Gestión de ventas del comercial " maría del mar" de la ciudad de Montalvo, provincia de los ríos del periodo 2022

The execution of this case study based on the sales management of the commercial “María del Mar” has allowed us to identify and corroborate the existence of inefficient commercial processes that have been executed during the period 2022, however, their execution has been feasible. By establishing as an object of study to analyze the Sales Management of the aforementioned company, it was possible to detect aspects of negativity in terms of non-compliance with organizational goals and objectivities as well as incorrectly applied advertising. Through this case study with an investigative and analytical approach, it was possible to identify the different factors that have had shortcomings in the period 2022, leading to poor sales management of the commercial detected through the use and application of tools such as research instruments such as are the interview, survey and questionnaires, which led to the collection of relevant data that have allowed us to corroborate the errors that have been committed during the aforementioned time, identifying in such a way, the important factors that reflect the realistic perspective of the operations in the Business area. Therefore, it is essential for the business to use continuous assessments of its procedures executed at different stages and that these are controlled to measure the scope and compliance of its activities, in order to determine the proper functioning of the organization and This way, correct decisions can be made for the benefit of the company and position itself as a profitable and competitive establishment.

• المؤلف الرئيسي: Gaibor Goyes, Evelyn Maribel (author)
• التنسيق: bachelorThesis
• منشور في: 2023
• الموضوعات: Defectos; Gestión; Ventas; Decisiones; Publicidad; Posicionamiento
• الوصول للمادة أونلاين: http://dspace.utb.edu.ec/handle/49000/15218