El uso del Storytelling en nuevas marcas ecuatorianas para la construcción de su identidad

El uso del Storytelling en nuevas marcas ecuatorianas para la construcción de su identidad

This research project analyzes the use of Storytelling in new Ecuadorian brands for the construction of their brand identity. Through the use of interviews, surveys and observation sheets, it became evident that Storytelling is a fundamental tool to connect emotionally with consumers and also to str...

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Bibliographic Details
Main Author: Campos Cedeño, Edith Cristina (author)
Other Authors: Yepez Velez, Karla Augusta (author)
Format: bachelorThesis
Published: 2025
Subjects:
Storytelling
Identidad de marca
Conexión emocional
Marketing estratégico
Online Access:http://dspace.utb.edu.ec/handle/49000/18205
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http://dspace.utb.edu.ec/handle/49000/18205

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