USO DE MEDIOS DE COMUNICACIÓN DIGITALES COMO ESTRATEGIA DE MARKETING POLÌTICO EN LAS ELECCIONES PRESIDENCIALES DE ECUADOR

This research work focuses on the in-depth analysis of the use of digital media as a political marketing strategy in the presidential elections of Ecuador. The main objective is to analyze which political marketing strategies will be implemented in digital media and their impact on public opinion an...

• Hovedforfatter: Piloso Quimis, Jessica Nathalia (author)
• Format: bachelorThesis
• Udgivet: 2024
• Fag: Campañas políticas; Comunicación digital; Participación ciudadana; Marketing político; Percepción pública
• Online adgang: http://dspace.utb.edu.ec/handle/49000/18598