USO DE MEDIOS DE COMUNICACIÓN DIGITALES COMO ESTRATEGIA DE MARKETING POLÌTICO EN LAS ELECCIONES PRESIDENCIALES DE ECUADOR
This research work focuses on the in-depth analysis of the use of digital media as a political marketing strategy in the presidential elections of Ecuador. The main objective is to analyze which political marketing strategies will be implemented in digital media and their impact on public opinion an...
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| Formatua: | bachelorThesis |
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2024
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| Sarrera elektronikoa: | http://dspace.utb.edu.ec/handle/49000/18598 |
| Etiketak: |
Etiketa erantsi
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Etiketa erantsi | Gaia: | This research work focuses on the in-depth analysis of the use of digital media as a political marketing strategy in the presidential elections of Ecuador. The main objective is to analyze which political marketing strategies will be implemented in digital media and their impact on public opinion and election results. The study will be carried out using a mixed research methodology where quantitative and qualitative data were collected. The specific objectives will be to identify and evaluate the effectiveness of the main political marketing strategies in digital media used in political campaigns, to examine the platforms used to disseminate political messages and speeches. The index of citizen participation will also be evaluated, and finally, the analysis of the public perception of voters. This study will provide effective and important information to understand how political marketing strategies in digital media. |
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