“Valor de marca de la empresa embutidos La Madrileña en el cantón Latacunga”.
The purpose of the degree project focused on determining the brand value of the Company “Embutidos La Madrileña” in the canton of Latacunga, given the company's lack of knowledge about the perception of consumers in certain aspects such as notoriety, loyalty, brand image, perceived quality and...
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| Format: | bachelorThesis |
| Language: | spa |
| Published: |
2024
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| Online Access: | http://repositorio.utc.edu.ec/handle/27000/12163 |
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