Plan de marketing para mejorar el posicionamiento de la fábrica de calzado Gabriel ubicada en la ciudad de Ambato en el período 2015- 2016

The main objective pursued by this researching job is to improve the positioning of “Gabriel Footwear Factory”, by developing a marketing plan, which will reflect an increase over profitability. The basic problem is related to the factory low market positioning; this inconvenience was originated by...

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Bibliographic Details
Main Author: Herrera Balseca, José Danilo (author)
Other Authors: Tacoamán Mazaquiza, Amanda Amparo (author)
Format: bachelorThesis
Language:spa
Published: 2016
Subjects:
Online Access:http://repositorio.utc.edu.ec/handle/27000/3138
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