Factores que influyen el comportamiento de compra de calzado femenino en la ciudad de Latacunga.
The present research consists of studying consumer behavior and purchase decisions of women's footwear based on psychographic and behavioral variables such as: personality, lifestyle, attitudes, frequency of use, benefit sought, etc. The survey technique was applied by means of a validated and...
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| Formato: | bachelorThesis |
| Idioma: | spa |
| Publicado em: |
2023
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| Acesso em linha: | http://repositorio.utc.edu.ec/handle/27000/11054 |
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